Lucent Technologies wanted to create a welcoming environment for customers in the main lobby of the Wireless Network International Sales Center in New Jersey. The key creative challenge was to communicate consumer use and satisfaction with a product that is a non-visible component of something else.
Spagnola & Associates designed a video program and presentation on a 19 by 10 foot high wall display that graphically depicts the Lucent Wireless story entirely with photography and visual imagery. Our complete involvement entailed image research and video production as well as supervision of construction and installation. Using state-of-the-art DVD technology, the exhibition can be easily changed and updated.
American Institute of Graphic Arts Design Competition 2000
The Big Crit: Critique Magzine 2000